Design is more than just a good looking app or website. Smart UX and UI design allows to create unique and good-looking apps that are a pleasure to use. Where UX focuses more on research and getting data from users, UI Design takes this data and turns it to good looking and easy to use products.
Usability has profound influence on user experience, satisfaction and, ultimately, business success. UX research provides compelling objective data that reveals the human behavior behind the interaction with interfaces or products.
Wireframes are used early in the development process to establish the basic structure of a page or a screen before visual design and content are added. Wireframing allows us to speed up the process and avoid unnecessary iterations.
A prototype is a clickable model of a product built to test a concept or process. Prototyping helps greatly with user testing and allows to test the concept before spending money on development.
User testing allows us to really understand the user needs, wants and secret desires. And, as a result, create a product that suits the market perfectly.
Visual Design is all about designing the overall look and feel of a product. Using imagery, color, shapes, typography and form to enhance usability and improve the user visual experience of the product.
Interaction Design, as the name suggests, is all about how a user interacts with a product or website. The main purpose of Interaction Design is to ensure users achieve their goal as easy as possible. Where visual design focuses more on pleasant visuals to a user, interaction design deals with the user's mind. Interaction design is all about creating a good experience using a product or website.